Mike Groves - 'incomparable' marketing leader

29/8/2008

Mike Groves (1958-62) was recently inducted into the TVNZ/Marketing Magazine Marketing Hall of Fame.

Mike Groves

Currently the Director of Operations, Graduate Programmes at the University of Auckland Business School, Mike is credited with being largely responsible for the competency of a large number of New Zealand marketers – this due to his teaching on the Postgraduate Diploma in Business programme for seven years and his subsequent work as the Director of Short Courses, which he set up in 1996.

Mike built this division of the Business School into a multi-million dollar business providing high-quality learning to the business and professional communities, including marketing.

Under his leadership, Short Courses developed the vision ‘to lift the competency of the nation’. This is supported by the one word mission statement ‘incomparable’ which is the standard to which Short Courses aspires in all of its activities.

Mike joined the University of Auckland in 1969 as a senior marketing lecturer. Not long afterwards he took up the role of director of the Diploma in Business and led that programme successfully prior to establishing Shorts Courses.

Prior to joining the university, Mike had enjoyed 22 years of business experience working in marketing and general management for Cadbury Schweppes (now Cadbury Confectionery), Unilever, New Zealand Meat Producers Board, Healtheries, Bluebird and as a self-employed marketing consultant.

Mike’s qualifications include MA (Otago) and MPhil (Auckland).